Truecaller, the worldwide communications platform, will rejoice the Azadi Ka Amrit Mahotsav together with the Ministry of Tradition & Authorities of India throughout the app, web site and social media communications. Celebrating the 75 years of Independence, Truecaller will promote the tricolor independence emblem in key person frames of the app and different communication.
Truecaller will promote the 75 years of Independence emblem in key options of the app, allow constant push notifications on the #HarGharTiranga exercise
Truecaller is elevating consciousness concerning the a number of endeavors of the Azadi Ka Amrit Mahotsav celebrations to its 235 million customers. The 75 years of independence emblem will likely be enabled so all customers will see it by default once they make a telephone name, open the app or use the search operate. As well as, the platform will replace the colour of its emblem inside the app and throughout platforms highlighting the celebrations for Independence Day.
Additional, to encourage citizen engagement, Truecaller will ship out push notifications at common intervals on the #HarGharTiranga marketing campaign.
Commenting on the initiative, Shri Govind Mohan, Secretary, Ministry of Tradition mentioned, “Azadi ka Amrit Mahotsav is a collective motion to rejoice and mark the necessary milestone of 75 years of independence. The Authorities of India has taken an amazing effort previously 75 weeks to succeed in out to residents below the initiative. We recognize the efforts of Truecaller for highlighting the significance of the initiative and lengthening a chance to their customers to take part and rejoice with us.”
Speaking concerning the initiative, Ms. Pragya Misra, Director of Public Affairs at Truecaller mentioned, “Truecaller was created to establish who was calling. At this time, over 235 million Indians use it each day to handle their communication. We proceed to maintain them protected by figuring out spammers, scammers and fraudsters and bettering interactions between individuals and companies. We’re delighted to companion with the federal government on one more necessary citizen-facing initiative and we take nice satisfaction in celebrating 75 years of freedom collectively by our app emblem adopting the tricolour together with encouraging many extra Indians to take part within the #HarGharTiranga marketing campaign.”
About Azadi Ka Amrit Mahotsav
Azadi Ka Amrit Mahotsav is an initiative of the Authorities of India to rejoice and commemorate 75 years of independence and the fantastic historical past of its individuals, tradition and achievements. This Mahotsav is devoted to the individuals of India who haven’t solely been instrumental in bringing India up to now in its evolutionary journey but in addition maintain inside them the facility and potential to allow Prime Minister Narendra Modi’s imaginative and prescient of activating India 2.0, fuelled by the spirit of Aatmanirbhar Bharat. The official journey of Azadi Ka Amrit Mahotsav commenced on twelfth March 2021 which began a 75-week countdown to our seventy fifth anniversary of independence and can finish submit a yr on fifteenth August 2023.
We allow protected and related conversations between individuals and make it environment friendly for companies to attach with customers. Fraud and undesirable communication are endemic to digital economies, particularly in rising markets. We’re on a mission to construct belief in communication. Truecaller is a necessary a part of on a regular basis communication for over 320 million energetic customers, with half a billion downloads since launch and near 38 billion undesirable calls recognized and blocked in 2021. Headquartered in Stockholm, since 2009, we’re a co-founder-led , entrepreneurial firm, with a extremely skilled administration staff. Truecaller has been listed on Nasdaq Stockholm since 8 October 2021.
For extra info, please go to: company.truecaller.com.
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